Advertising Poster Bovril Beef Hot Drink Costs Less Than Influenza Original vintage advertising poster for Bovril - Bovril costs less than influenza - Bold black lettering set over a white background with a red frame. Bovril was developed in the 1870s by John Lawson Johnston. A thick and salty beef meat extract paste sold both in jars and cubes, it can be diluted with water or milk to make a beefy hot drink, added to recipes when cooking, or used as a spread. Printed by S.H.B. Ltd Reg. D. No. 7853. Horizontal. Good condition, minor tears, folds. Large size. Country of issue: UK, designer: Unknown, size (cm): 101x152, year of printing: 1930s.