Advertising Poster Bovril Beef Hot Drink Januarily Winter Original vintage advertising poster for Bovril - Januarily speaking you need Bovril - Bold black lettering set over a white background with black double line borders on the either side. Bovril was developed in the 1870s by John Lawson Johnston - it is a thick and salty beef meat extract paste sold both in jars and cubes. It can be diluted with water or milk to make a beefy hot drink, added to recipes when cooking, or used as a spread. Horizontal. Good condition, folds, creasing, tears, small paper losses, two sheet poster. Country of issue: UK, designer: Unknown, size (cm): 51x187, year of printing: 1930s.